Why REAL and why now?
- Belonging, student voice, and shared accountability are cornerstones of school success
- This campaign is about building culture and connection, not compliance
- Gives us the opportunity to pause, examine our practices, and adjust
- Desire for a locally crafted campaign to meet AISD specific needs
- This campaign is about building culture and connection, not compliance
- Gives us the opportunity to pause, examine our practices, and adjust
- Desire for a locally crafted campaign to meet AISD specific needs
What is the REAL Campaign?
- A school-wide movement grounded in Respect, Empathy, Action, and Leadership
Student-centered, adult-supported
A program that can shift mindsets
Integrates with what you’re already doing
Brings together what we have learned from No Place for Hate and our Seed Model program
Student-centered, adult-supported
A program that can shift mindsets
Integrates with what you’re already doing
Brings together what we have learned from No Place for Hate and our Seed Model program
Mission and Mindset
The R.E.A.L. Campaign (Respect. Empathy. Action. Leadership.) is a whole-school movement that redefines how we coexist, care, and lead together. Centered on students but embraced by all, this campaign cultivates a culture where every individual, whether child or adult, is inspired to act with dignity, broaden their perspective, and take meaningful steps to challenge harm, bias, and exclusion.
From classrooms and hallways to offices and community spaces, we lead with heart, raise our voices with courage, and grow together through kindness, connection, and shared accountability.
Key Steps At A Glance
Commit to the CampaignBuild your R.E.A.L. Team
Share the Kickoff Experience
Set your R.E.A.L. Goal
Create and implement an Action Plan
Share your R.E.A.L. Story
Celebrate your Designation